![]() Created a new database for Regulatory and Consumer Services to easily enter and retrieve important product information for both customers and internal entries in order to measure compliance on an ongoing basis.Developed marketing and brand building campaigns aimed at increasing sales and profit margins for existing National accounts, as well as expanded our product lines to new market shares.Design and research new methods of branding to position a Company with competitors in a similar market by maintaining a Balanced Scorecard to measure progress and results. ![]() Collaborate with Marketing Team, Senior Leadership, and Stakeholders in order to successfully launch new product designs and determine brand positioning with social media efficacy.Strategic development and implementation of comprehensive marketing and communications strategies.Conducted material reviews and quality assurance procedures with compliance and internal clients, ensuring accuracy of marketing materials and met targeted audience's needs.Managed marketing projects directing day-to-day operations of projects for marketing, sales, and product departments, coordinating timelines, setting priorities, managing budgets, and work-flows.Created and designed customized marketing materials for sales presentations, distribution channels and webcasts.Oversaw supply chain for marketing materials, collaborating with vendors and warehouses, managing purchases, schedules, inventory reports, shipping, and distribution. ![]()
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